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All Journal MediaTor: Jurnal Komunikasi Jurnal Ilmu Komunikasi Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Nomosleca ETTISAL Journal of Communication Nyimak: Journal of Communication Journal of Islamic World and Politics Reformasi : Jurnal Ilmiah Ilmu Sosial dan Ilmu Politik Jurnal Komunikasi Nusantara Tuturlogi: Journal of Southeast Asian Communication
Akhirul Aminulloh
Universitas Tribhuwana Tunggadewi
Religion Arts Humanities Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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Journal : Journal of Islamic World and Politics

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Propaganda and Political Memes on Social Media in the 2019 Indonesian Presidential Election Akhirul Aminulloh; Fathul Qorib; Latif Fianto; Emei Dwinanarhati Setiamandani
Journal of Islamic World and Politics Vol 6, No 2 (2022): December
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1203.572 KB) | DOI: 10.18196/jiwp.v6i2.16115

Abstract

Political memes colored the 2019 Indonesian presidential election campaign on social media. Political memes have become one of the propaganda strategies to influence public opinion to gain political support from the public before the presidential election. This study aims to analyze and understand political memes as a medium of political propaganda in the 2019 Indonesian presidential election. This study uses critical discourse analysis to uncover the meaning behind the text. The data collection technique uses documentation in the form of political memes of the two presidential candidates, both in images and political symbols scattered on social media in the January – March 2019 period. Furthermore, the data will be analyzed using Fairclough's critical discourse analysis model to find out the meaning of the text. This study indicates that social media plays an essential role in political communication in the 2019 presidential election campaign. Social media is a cheap and fast means of spreading political memes that reach potential voters widely and massively. Through political memes, Joko Widodo often talks about having links with the Indonesian Communist Party. Meanwhile, Prabowo Subianto is often spoken of by his political opponents as a supporter of the caliphate in Indonesia. These political memes are used as political propaganda to construct or deconstruct political presidential candidates' discourse and build or damage the reputation of presidential candidates to influence public opinion.
Co-Authors Abdul Maskar HR Amna Hatalea Ariance Kause Carmia Diahloka Carmia Diahloka Dewanto Putra Fajar Dian Gloria Dody Setyawan Edil Burga Triayong Ellen Meianzi Yasak Ellen Meianzi Yasak Emei Dwinanarhati Setiamandani Fahmi Fauzan Fathul Qorib Florensius Fajar Yogia Florensius Fajar Yogia Gabriel Gawi Hariadi Darmawan, Hariadi Hendi Marguna Nasution Herru Prasetya Widodo, Herru Kamil Zajaczkowski Lailatul . Latif Fianto Lukman Hakim M. Yakub Hamsun Ma’rifatun Muhammad Ifdol Lusyarif Myrtati Dyah Artaria Rio Ramadhan Silvian Jati Putra Son Suwasono Sugeng Rusmiwari Sugeng Rusmiwari Sulih Indra Dewi Sutra Dewi Indrasari Willy Tri Hardiyanto Wisnu Bangun Saputra Yuyun Wahyu Izzati Surya Zuhdi Ma’sum